'Your True Research Partner' in South Korea
WHO WE ARE
TRC(THE RESEARCH COMPANY) is a full service Korean market research firm in South Korea and it has been providing both quantitative research and qualitative research service in Korea to local and international clients since 2010.
We are always trying to give the best of the best insights and solutions to the clients on South Korean market and consumers.
TRC team consists of research professionals who have had research experiences in a wide-ranging industry from Non-durables, Durables, Service, Healthcare and B2B sector.
OUR PEOPLE
Eugene Ha/Head & Chief
Eugene Ha is a managing director at TRC. He has been conducting market research for over 23 years in a wide-ranging industry from Non-durables, Durables, Service, Healthcare and B2B Sector. As an author of the first Marketing research handbook series which consists of 3 books, he is known as one of the best market researchers in Korea and many marketers and research professionals know his name and reputation.
Sophie Park/Partner
Sophie is a specialist in qualitative research and she loves her job as a professional moderator and interviewer. She worked for FILA Korea as a communication specialist and for Gallup Korea as a senior researcher. She has had a extensive experience in almost all the industries from Non-durables, Durables, Healthcare, Service and B2B.
Jayoung Jung/Partner
As a major in advertising and communication, she is very good at customer behavior. Since she joined TRC at its early stage, she has been conducting numerous quantitative and qualitative market research studies.
Sandy Lee/Partner
She loves to communicate with people and she is very good at interaction with people. Since she joined TRC at its early stage, she has been conducting numerous quantitative and qualitative market research studies. She is now a specialist in qualitative research study.
Soo Lee/Partner
As a major in Statistics, she is very good at numbers. Since she joined TRC at its early stage, she has been conducting numerous quantitative and qualitative market research studies. She is now a specialist in advanced analysis and statistics.
OUR SERVICES
As the Korean marketing research firm, TRC provides customized research services covering all kinds of research topics and methods.
Traditional Research
Quantitative approach - 1 on 1(CAPI), Telephone(CATI), Exit survey, Online/Mobile survey
Qualitative approach - FGD, IDI, Dyad, Ethnography(Home Visit, Shop Along etc)
Other approaches - Online Community, CLT, Gang Survey
New Research & Analysis
Quantitative approach - Pre-recruitment based online/mobile survey, RDD based online survey
Qualitative approach - Online Qualitative, JTBD Interview, UX/UI Measurement/Test
Analysis & insight - Big Data or SNS analysis, Advanced Statistics & Analysis
TRC has been conducting many qualitative research studies as well as quantitative studies for international clients so far.
COMMUNITY MEMBERS
TRC is Korean Representative of Iris research network and corporate member of ESOMAR.
Korean Representative of Iris research network
Corporate Member of ESOMAR
INTERNATIONAL CLIENTS
TRC has been working for international clients from US, Europe or Asia since 2010 and we are very pleased to provide them with insights in Korean perspectives and cultures.
International Clients
Tech & Media - Google, Instagram, Facebook, Twitter, Microsoft, Amazon, Sony Music, HBO Max
Non-durable - Nike, PMI, JTI, VLN, P&G, Kellog, Danish Crown, LEGO, Shu uemura, Pepsi
Durable - Mercedes Benz, Audi, Maserati, Syngenta, James Hardie, Bosch
Service/B2B - Princeton Review, Ercisson, Deutsche Telekom, Fedex, DHL, Delta, Skyscanner
Healthcare - Pfizer, Moderna, Novartis, Merck, Boehringer Ingelheim, AstraZeneca, Leo Pharma
Testimonial
"We have received a first class service from TRC and especially from Eugene Ha on an important study in the agribusiness sector. The research involved a range of qual and quant research techniques, all carried out to very high quality. We have much appreciated the positive attitude of the TRC team, attention to detail, time invested in learning the technicalities of topics, accurate translations and high quality results with local interpretation.
We really could not ask for more!"
Chris Horne, Managing Director, iQube Marketing Limited (UK based consulting company)